Defining the Concept: Creating a Bulls Eye Target
I’ve spent the last month getting Hundred Dollar Business project #5 ready… I’m officially starting full-time efforts on it tomorrow.
So I was a little surprised when I was at Gnomedex this weekend, and found myself struggling to articulate exactly what I’m working on. The description changed every time I talked to someone new about the project, and I realized I had a problem.
This is a problem common to many, if not most, entrepreneurs. Building something from scratch that doesn’t exist, and hasn’t ever existed, requires a clarity of concept and precision of vocabulary that are challenging to formalize on a new project.
I realized I needed a tool to help me clarify the concept, but the usual business plan templates aren’t my stye, plus they’re just not effective at describing the early stages of a new concept.
Anyway, so I ended up making a tool to help pull the overall concept for project #5 into a cohesive target, so I know what to aim for during the coming month’s efforts.
Here’s a photo. When I get some free time, I’ll make it into a downloadable document you can use.
And yes, of course, it’s on big paper. 
